inspired by nature,

illustrated by Serena + Natelle

Our Story

Shoal began as two separate illustration studios in 2015, Oh Plesiosaur (run by Serena) and Natelle Draws Stuff (run by Natelle). After many years in business and countless collaborations with each other, we decided to join forces, channeling our mutual love of nature and art into a single studio.

We strive to capture beauty, playfulness, and wit in our products, which have been featured in magazines and books, purchased by our wonderful customers, and stocked in shops around the world.

We’re a tiny operation with big dreams. We design new items together, then inspect, package, and ship them from our sunny Oregon studio, using sustainable materials whenever possible. We also run fundraising efforts throughout the year, contributing to a wide variety of environmental and human rights organizations.

Shoal is supervised by Frida, Patch, Echo, and Zuul (pictured below), whose rigorous work ethic and meticulous attention to detail inspire us all.

Illustrator + Owner

Serena Epstein


Illustrator + Manager

Natelle Quek


(Wish) Fulfillment Genie

Jen Montgomery

Paper Sushi Shop
Frida - dog
Patch - cat
Echo - dog
Zuul - python